About

I’ve spent over a decade building eCommerce websites and integrations and leading development teams. But here, I write about more than just code, from random reflections and experiments to lessons I wish I’d told myself years ago. Think of this blog as my notebook in public.

You don’t have to agree with what I write, that’s the beauty of it, isn’t it? I respect and admire different perspectives, and I’m always listening.

This space is less about polished answers and more about sharing the journey: the wins, the mistakes, the half-formed ideas. If something here sparks a thought, challenges you, or makes you smile then it’s done its job.

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